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:: 5 Best Practices For Beauty Brands On Facebook ::

 
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MessagePosté le: Mer 10 Jan - 18:05 (2018)    Sujet du message: 5 Best Practices For Beauty Brands On Facebook Répondre en citant




5 Best Practices For Beauty Brands On Facebook
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Sampling as a concept is old school, but with a traditional sampling you dont get to hear what people think, says Erika Bearman, Oscar de la Renta's director of communications. The companys marketing team is continually monitoring the types of posts that drive the most engagement in terms of Likes, comments and shares. A multi-channel Covergirl promotion of a new natural luxe line of makeup proved particularly successful when it launched this January. Learn more Hmm, there was a problem reaching the server. We've spoken to several leading beauty brands in the space and collected their thoughts and advice for you below. The Page also furthers community development by frequently spotlights fans who are the most active or have achieved the highest scores on various apps. Roughly 5,000 sample recipients also filled out a follow-up survey about the scent. She encourages marketers to employ polls, respond to fans' comments and develop content based on their feedback. MAC's Facebook Page, which boasts more than 2 million fans, is instead dedicated to sharing content that furthers its branding, entertainment, engagement and awareness efforts. Mary Kay, a brand that has been much applauded for the offline customer service it provides through its network of independent beauty consultants, likewise emphasizes that it's important to provide the same level of customer service on Facebook as elsewhere. "For Mary Kay, it's all about creating an online experience that mimics the offline experience we've always had," says Yvette Franco, VP of U.S. .. It's also important to keep content fresh, and to evolve one's Facebook strategy over time. These tools are well-utilized by brands and retailers Tory Burch, Diane von Furstenberg and Bergdorf Goodman, which allow fans to post not only in the comments, but directly on the Page. "I think that the ability to collect feedback on your product is an important advantage to Facebook as a marketing platform," she adds. 4. (Cosmetics brands Bare Escentuals has been particularly successful in getting fans to talk to each other. The comments were amazing, and we ended up showing a video of the sea lions release, Ostrom recalls. Last week's theme centered around its Jean Sequence event, which is extended across content and imagery on the retailer's Facebook Page, blog, website, Polyvore tab and more. Close Copy link to Tweet Here's the URL for this Tweet. She notes that the kinds of updates that perform best are those that tap into the knowledge and opinions of fans. Be the first to learn the latest on visual commerce, UGC, and videos - get content straight to your inbox. "As a brand weve made the decision to use Facebook as a platform to share engaging content that is inspired by a collection, not to use Facebook as a promotional outlet or vehicle to push specific products," Jesel says, citing two features launched earlier this year to promote Mac's Quite Cute and Surf Baby collections. Build Your Fan Base. "The conversation moves from the brand to fans to fans and other fans," Kaylor explains. Among luxury and personal care brands, beauty brands a category that, for the purposes of this article encompasses cosmetics, fragrance, skin and hair care brands have emerged as among the most digitally savvy. - 4 Ways to Set Up a Storefront on Facebook- HOW TO: Create a Facebook Engagement Policy- HOW TO: Engage and Mobilize Facebook Fans Beyond the "Like"- 5 Creative Facebook Places Marketing Campaigns.. Close Previous Next . For Mary Kay, its all about creating an online experience that mimics the offline experience weve always had, says Yvette Franco, VP of U.S. Weve spoken to several leading beauty brands in the space and collected their thoughts and advice for you below. Provide Customer Service Support Questions posted on Facebook walls are as important as any question asked at one of our counters, and so we strive to be fully and individually responsive to these, says Thalberg of Estee Lauder Companies Inc., whose portfolio of companies includes MAC, Clinique and Aveda. As the case studies above illustrate, a well-developed, engaging content strategy, coupled with on-site advertising and multi-channel campaigns to drive Likes, is the best way to ensure that retailers are prepared for the advent of social media-driven commerce. Right now [retailers] need to focus on engagement and content strategy," she advises. Close . In her research, Mullen has found that Facebook advertising is the easiest way to build up a fan base, particularly when paid ads are coupled with campaigns that extends across several online and offline channels. 3. Sampling campaigns on Facebook are effective not only for increasing awareness about a product launch, but also for increasing a Page's fanbase and getting valuable feedback. Club Monaco also offers exclusive giveaways, such as concert tickets and original art. 5. Tap the icon to send it instantly 5a02188284
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